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GUESTS: Jason Spacek, Blue Cross and Blue Shield of Kansas City
HOST: Sam Meers
With rising health care costs, consumer confusion surrounding health care coverage and expanding care options through alternative and digital channels, health care brands must innovate to stay competitive. Often, innovation can lead to even more complexity and confusion for the consumer. Blue Cross and Blue Shield of Kansas City’s answer to these challenges is Spira Care, a holistic health care model designed with the end user in mind. In the studio with us to discuss Spira Care is Jason Spacek, Vice President and Chief Innovation Officer at Blue Cross and Blue Shield of Kansas City.
In this episode, we cover:
- The industry forces that drive innovation for health insurance carriers
- How Spira Care began as an idea through the Blue Innovation Group
- How Spira Care works to simplify the health care experience for the customer, and what makes it different than traditional health care centers
- Learnings from taking an innovation initiative from research, through development and finally, to market
- Opportunities that Spira Care will bring to Blue KC, and what’s next in terms of innovation for the carrier