Guest: Matt All, CEO, Blue Cross and Blue Shield of Kansas
Host: Sam Meers, EVP, Practice Lead, Barkley
Every business in the US has been impacted by the COVID-19 pandemic. None more so than those companies in the healthcare industry. In COVID hotspots, hospital systems have been stretched to capacity. And even in non-hotspots, hospitals postponed elective surgeries to limit the exposure of patients to the Coronavirus.
Health insurance carriers have had a front row seat to the pandemic, working to help their members and groups while working to understand the short-term and long-term implications of the pandemic on their business and the communities they serve.
In this episode of Modern Marketeers, we’ll discuss the complex realities of COVID-19 and the impact it has had on the healthcare ecosystem in Kansas.
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