The Changing Role of Brand Leadership

Guests: Stephanie Parker and Chris Cima

Host: Sam Meers

The focal point between client and agency is Brand Leadership. However, here at Barkley the role goes well beyond what is expected of traditional account management.

Stephanie Parker, Senior Vice President of Brand Leadership at Barkley, along with Chris Cima, Creative Director at Barkley, join us to discuss:

  • How Brand Leadership is defined and its role at Barkley
  • What should agencies and clients be looking for in terms of Brand Leadership
  • The importance of onboarding new clients and how to maintain expectations
  • How Barkley has leveraged Brand Leadership as well as being a Modern Consumer expert compared to other agencies
  • What challenges are on the horizon and what can be done

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