How a strong culture impacts business during COVID-19

Guest: Craig Meier, CEO, Medical Solutions

Host: Sam Meers, EVP, Practice Lead, Barkley

It is never a matter of if, but when, a corporation faces adversity. And in the era of COVID, whatever fissures were lying right below the surface were likely exposed in the past several months. 

While most businesses work to be prepared financially for a crisis, far fewer of them are prepared culturally for a crisis like the COVID pandemic. How can a strong corporate culture blunt the impact of a significant economic event like Covid?

In this episode of Modern Marketeers, we’ll talk with Craig Meier, CEO of Medical Solutions, about the extraordinary culture of their organization, how they achieved it, and how it has sustained them in the wake of COVID-19.

Have a comment or topic suggestion for a future episode of Modern Marketeers? Please email our producer, Michael Levine, at

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